The Story Behind Indigo Fog That I Couldn’t Explain in an Ad
I Made This Tee for You (and for Me)
So here’s the real story.
I didn’t plan Indigo Fog to be “a product.” I didn’t sit down with a moodboard and say “Let’s make a blue tee.”
It started from something I felt. Actually, from something I didn’t know how to feel.I’d been away from people I love.Trying to grow, trying to heal, trying to become this ‘better’ version of me…But still feeling weirdly hollow. Like even on good days, I’d lie in bed and feel off.Like I was proud, but also kind of grieving?
And that’s what Indigo Fog is. That bright blue? It’s the part of me that kept showing up. Woke up. Got dressed. Smiled. It’s the version of me that wants to live fully, even if I cry later.
And the foggy blue around the edges? That’s the stuff I don’t always show.
Missing people. Feeling far away even when I’m in a room. The part of me that’s still healing, slowly.
So why am I sharing this?
Because if you’ve ever felt that too… This tee is for you.
If you’ve smiled with tears in your eyes.
If you’ve kept growing even when it sucked.
If you’ve walked home alone and thought, “I’m okay… I think.”
Then you’re part of this story now.
This isn’t just a blog. It’s our Fashion Lab journal.
This is where the experiments start, and where you get to be part of them.
Thanks for reading.
Thanks for feeling.
💙
— Az