Candles, Community, and Courage: How A’s&J Illuminates the Nepalese Diaspora
Aarju Chhetri is a 23-year-old Nepalese entrepreneur and freelancer who has made waves in Sydney’s vibrant community. Wearing many hats, she serves as an NSW Food Safety Officer, Event Planner, Creative Director, and Workshop Mentor. However, her true pride lies in being the founder of A’s&J, a candle business she launched in 2022, becoming one of the first young Nepalese entrepreneurs in Sydney to create such a venture.
Born in Nepal and raised in Bahrain, Aarju moved to Australia at just 18 as an international student with a vision “to become someone among everyone.” Her entrepreneurial spirit flourished when she co-founded Bagaicha The Market, Sydney’s first Nepalese market for small businesses, and launched Lakshya: The Show, the city’s first Nepalese fashion runway showcasing local brands and designs. Through these initiatives, she has built a meaningful community, reconnecting with her roots while uplifting others.
As a Creative Director, her journey began with Stond Chef Production, where she directed the music video for Bipani, the debut single of Biraj Shrestha. This opened doors to her event planning career, leading to Sydney’s first Nepalese music premiere for Bipani and the launch of KTM Hours, a club night series celebrating Nepalese culture. She also mentors aspiring individuals through Vision Board workshops, helping them shape their dreams into reality.
While thriving in Sydney’s fast-paced hustle, Aarju finds solace in slow-life activities such as visiting farm animals, exploring small towns, and wine tasting in regional areas. Describing herself as an “extroverted introvert,” she radiates kindness and inclusivity while maintaining her boundaries and prioritizing mutual respect in all her relationships.
A’s&J is only the beginning of her global aspirations. Despite grappling with childhood trauma, the loss of her mother, and the challenges of being an immigrant, she has embraced self-love and healing. Her determination to start before she’s ready and trust her vision, even when the path ahead is uncertain, is what fuels her success.
For Aarju, the journey is about more than just achievements. It’s about creating a legacy of kindness, resilience, and inspiration. Her message to others is simple yet powerful: “Dare to dream big, and never let those with limited vision limit yours.”
Aarju’s journey is a testament to dreaming big and staying resilient, inspiring readers of all ages. The founder of Jellybean by Az (Clothing) connected with her story and found it deeply motivating, proving that inspiration is a two-way street, touching both the inspired and the inspirers alike.
Light your A’s&J candle and join her journey on Instagram at @candles_by_aarju.