About us.

Jellybean By Az was founded by AZ, a spirited individual originally from Nepal with a passion for bringing joy to others. A true people-pleaser at heart, AZ loves making people happy, and her knack for giving thoughtful gifts inspired the creation of Jellybean By Az.

AZ believes fashion doesn’t have to be complicated or expensive. It’s about embracing who you are, which is why she lives by the mantra, “Be the Brand YOU!” Growing up, AZ had a unique fashion sense—sometimes mature beyond her years, other times playfully youthful. She made the most of what she had in her wardrobe, often borrowing statement pieces from her sister and mother to create her own trends.

With limited pocket money, she learned how to blend creativity and practicality, a lesson that shaped her belief in the importance of affordability. This ethos led to the launch of Jellybean By Az in September 2024—a brand dedicated to offering stylish, budget-friendly clothing that helps you express your individuality.

We may be new to the fashion scene, but we’re fueled by a passion to grow and create something meaningful. As we continue learning and evolving, we hope you’ll join us on this journey. Let’s make fashion fun, affordable, and uniquely YOU.